I was approached by a company to design an invitation for an event celebrating their 10th anniversary. They wanted something that would appeal to clients, friends and families. The event is to take place at a venue on the river Thames and they wanted an emphasis on the notion that it would be a summers afternoon by the river.

I went down to the venue and realized that it was opposite the Battersea Power Station, a wonderful piece of architecture from a bygone era. This pointed me in the direction of how I wanted to do the design, something that harked back to an era when people spent afternoons on the river in boats. So I decided to do the invite much in the same style as a previous work [link] which was based on the 1940's seaside poster art that were used to tempt families to a day at the seaside.

This (hopefully) fulfilled the clients brief of an invitation that said summers day/evening by the river...

Time: 2 days
Medium: Photoshop Vectors
Reference: Photos taken by myself at the river