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June 12, 2010
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Rent Poster for Hysterium by NotTheRedBaron Rent Poster for Hysterium by NotTheRedBaron
Having designed Hysterium Theatre's logo for them, they approached me to design the poster for their first show: Jonathan Larson's Rent.

Because many amateur theatre groups had performed this particular show in the UK over the past 12 months, it was important for me that the poster should look sophisticated and not in any way derivative of the now iconic and famous Broadway and West End theatre designs which had been drawn upon heavily for the film poster artwork when it was released in 2005.

I decided to keep the design clean using a strong visual that a viewer could immediately identify with. When choosing the way I wanted to treat the text, I decided to use a typeface that would allude to, but not replicate, the original iconic typeface. I wanted to create a dynamic with the angle of the text, that would accentuate the implied lines of the building's structure.

It had always been my intention for Hysterium's logo [link] to be adaptive and for this poster I changed the logo's colour to work with the colour choices I had used throughout.

Time: 1 week
Medium: Photoshop
Reference: I used a photograph I shot at Hell's Kitchen, NY
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:iconrealizedesignsjason:
realizedesignsjason Featured By Owner May 11, 2011
Nice
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:iconnottheredbaron:
NotTheRedBaron Featured By Owner May 12, 2011  Professional General Artist
Cheers.
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:iconrodrigozenteno:
rodrigozenteno Featured By Owner May 4, 2011  Professional Interface Designer
veeery nice design specially the colors
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:iconnottheredbaron:
NotTheRedBaron Featured By Owner May 5, 2011  Professional General Artist
Thanks very much... the colours are one of the things I like the best too.
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:iconrodrigozenteno:
rodrigozenteno Featured By Owner May 5, 2011  Professional Interface Designer
;)
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:iconfabianmonk:
FabianMonk Featured By Owner Apr 1, 2011  Student Digital Artist
Awesome awesome poster.
I'd immediately put that up on my wall.
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:iconnottheredbaron:
NotTheRedBaron Featured By Owner Apr 2, 2011  Professional General Artist
That's such a nice thing to say - thank you!

Especially as you have such a great gallery!
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:iconhumanjpg:
HumanJPG Featured By Owner Mar 31, 2011
wow ,thats really good
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:iconnottheredbaron:
NotTheRedBaron Featured By Owner Apr 1, 2011  Professional General Artist
Cheers! Thanks very much!
Reply
:iconpurepyaar:
PurePyaar Featured By Owner Mar 31, 2011  Student General Artist
This is really nice, love the colour scheme and the typography =)
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