Having designed Hysterium Theatre's logo for them, they approached me to design the poster for their first show: Jonathan Larson's Rent.
Because many amateur theatre groups had performed this particular show in the UK over the past 12 months, it was important for me that the poster should look sophisticated and not in any way derivative of the now iconic and famous Broadway and West End theatre designs which had been drawn upon heavily for the film poster artwork when it was released in 2005.
I decided to keep the design clean using a strong visual that a viewer could immediately identify with. When choosing the way I wanted to treat the text, I decided to use a typeface that would allude to, but not replicate, the original iconic typeface. I wanted to create a dynamic with the angle of the text, that would accentuate the implied lines of the building's structure.
It had always been my intention for Hysterium's logo [link]
to be adaptive and for this poster I changed the logo's colour to work with the colour choices I had used throughout.
Time: 1 week
Reference: I used a photograph I shot at Hell's Kitchen, NY